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Founder & CO-CEO

Wendi Chan was born and raised in Singapore. She lived in the United States where she learned the importance of branding and marketing. She helps lead Parlour Group ahead of the competition with her extensive experience in branding and marketing, as well as her intuition and insights on business practices and emerging market trends.

In 1996, she graduated Cum Laude, with a Bachelor of Science in Marketing from San Francisco State University. Ms. Chan worked briefly in the hotel industry at the Hyatt Regency San Francisco as a management trainee wherein she learned the importance of grooming, discipline, and customer service which she still applies in her day-to-day interactions with clients and partners. She eventually took on a regional position as an Events Coordinator for American Power Conversion, an American company. Her work puts her in charge of organizing trade shows and dealer events around the region including countries like Thailand, Vietnam, Malaysia, and Indonesia, wherein she learned project management and worked with partners from various countries.

Wendi lived in Jakarta, Indonesia for 3 years and worked as a Merchandise Manager for the largest department store. During her time there, she not only created in-house brands and merchandise for the store but also was responsible for the negotiations and introduction of Italian shoe brands like Marc Jacobs, and Sergio Rossi as well as French brand Christian Louboutin to Indonesia. This experience gave her an eye for merchandise creation, branding, and sourcing suppliers.

Her interest in beauty and fashion landed her the position of Brand Manager with Ina Gail Pte in Singapore which owns a chain of Beauty Salons and distributes brands like Dermalogica and Averine cosmetics. After years of building a brand presence for Ina Gail, Ms. Chan decided that it was time to use her experience and drive to establish a new brand in the market, starting Parlour Group in October 2005.

   Connect to Wendi on LinkedIn



Founder & CO-CEO

Derrick Seeto graduated with a Degree in Economics and Marketing from La Trobe University, Melbourne, Australia.

He worked at several start-ups including Dinkurn Technologies which specializes in mobile GPS tracking, for launching online loyalty programs for corporates such as Singtel, and for handling FMCG clients' online branding sites.

In 2001, he launched which specializes in helping corporates build, operate and market their websites. This includes,,, and His special interest in E-Commerce, CRM, and social networking led Mr. Seeto to open in 2006 which launched online stores for SMEs and helped them to market online via Online PR activities through social networks.

He was approached by his now partner, Wendi Chan, to set up Parlour Group. His role is to manage finances and use his skill sets in web technologies to give Parlour Group a head start. Services cover web design and development as well as online marketing through Google Ad words, Online PR through social networking such as Facebook, Twitter, Bloggers, and Forums which eventually led to the launching of Parlour Group's online store, online bookings, and now iPhone Apps and Games. 

       Connect to Derrick on LinkedIn



Beauty Trainer

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Grace On is a Certified Image & Etiquette Trainer, trained in color and image consultancy, as well as business etiquette. She trained by Divine Image International, established in Singapore in 2006, and has been in the beauty industry for almost 24 years.

She has more than 15 years of experience working and training in corporate companies-local SMEs, MNCs, as well as the beauty and wellness industry.

She was with a Pharmaceutical company in 2003 focusing on pharmaceutical-grade skincare and shuffling between Singapore and Malaysia. She worked with doctors and clinic assistants as well as beauty business owners. 

She had opportunities to train at IMH/NUS in 2015 and NIE/NTU in 2016. 

She worked with beauty schools and was invited to Beauty Asia Exhibition in 2017 to do 'live' demonstrations on eyebrow embroidery and wrote training materials for U Academy.

In 2018, Grace was also a field trainer with The Face Shop providing training on customer service, team bonding, as well as selling techniques. She started as a full-time freelance trainer in 2018 teaching in WSQ ATOs on beauty & Wellness courses such as semi-permanent makeup, personal makeup, self-care wellness-related routines such as Korean bojin, Guasha facial treatments, etc. She was also the winner of the best brow embroidery in the 2021 Vanity Award 2021 voted by netizens.

A very determined lady, she is highly recognized for her passion and she has been invited to conduct workshops for church groups and business events in the area of corporate image, colors, personal grooming, and business etiquette and has received excellent reviews.

She continues to invest some of her time in online and offline programs in the area of life coaching, health coaching,  beauty/wellness, and social media related so that she can contribute in whichever additional ways she can to her learners. She believes learning never stops, no matter what age you are.

She continued to attend beauty courses about facials, eyebrow embroidery, eyelash extensions, and waxing locally and overseas through the years. She stayed teachable and firmly believes that as long as you are in the beauty industry, never stop learning.

Her beliefs are that teaching and learning should be holistic- not just head knowledge but heart knowledge as well.

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