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Pinklestar Pte. Ltd. Acquires Sugarwaxed in Push for Expansion

Updated: Jan 10

We announce today that Pinklestar Pte. Ltd., the sister holding company of Parlour Group, has acquired Sugarwaxed. Its portfolio across Southeast Asia includes Pink Parlour, Datsumo Labo, Sylvia’s Secret, JustWax, Spartan Tanning Asia, and Parlour Supply.

Sugarwaxed Pte. Ltd. was founded in April 2021 and has since earned clients' trust as their favorite sugaring destination in Singapore. "There will be a Sugarwaxed pop-up at Parlour Collective located at OUE Downtown Gallery in January 2023 and a new studio along the world-famous shopping street of Orchard Road, 1st quarter 2023 with a new themed concept called "edible sugar beauty". Eyeing the Next Big Thing in the hair removal space, Sugarwaxed will transcend professional body sugaring hair removal to an emporium full of sweets and candies. Creating a new beauty pop culture born in Singapore" said visionary Founder Jack Toh.

Sugarwaxed plans to roll out multiple locations in Singapore including studios across Southeast Asia within the next 1- 3 years with its first overseas location in Indonesia 2nd half of 2023.

“Parlour Group has transitioned its business to education after obtaining its WSQ ATO Singapore license and sold its beauty businesses to its sister company Pinklestar Pte. Ltd. will continue to focus on acquiring beauty businesses across Southeast Asia. I am delighted to have acquired Sugarwaxed Pte. Ltd. to add to our portfolio of companies. We see this investment as another growth opportunity for our Organisation in the hair removal space. Jack and his team are a perfect fit for our company and we look forward to growing their brand across Southeast Asia,” said group President Derrick Seeto.

For updates and information



Instagram: @sugarwaxed

Opening Hours

Weekdays: 11:00 to 20:00

Saturdays & Public Holidays: 10:00 to 18:00

Sundays: 11:00 to 18:00

About Sugarwaxed

Sugarwaxed is the first and only unisex professional squeeze bottle sugaring studio in Asia. This is an innovative hybrid method of sugaring and waxing, the best of both worlds.

Our hair removal specialists are the best in the industry. They are trained, qualified, and insured in the “art of professional body sugaring” and have developed a technique that is quick with minimum discomfort.

We offer two variations of professional body sugaring, Squeeze 'n Strip and Hand Sugaring, to help you achieve optimum results every time. Visit our flagship studio in the prime heritage neighborhood of Jalan Besar, and you will have silky smooth skin with finer regrowth – Guaranteed.

About Jack Toh, Visionary Founder of Sugarwaxed

Every new beginning comes from some other beginning’s end. Meet the man behind professional body sugaring in Singapore since 2011. His vision started when he was living in Seattle, USA, and he got to know about sugaring. He saw the potential benefit of professional body sugaring and together with Lina Kennedy, The Sugar Queen they brought it into the Singapore market.

What is Sugaring?

Sugaring is the next hair removal trend you will be obsessed with. If you have not heard of sugaring before, it’s a method of removing unwanted hair in the natural direction of growth by applying a mixture of lemon juice, sugar, and water to the skin and then peeling it off together with the hair. Developed by ancient Egyptians who considered a hairless body synonymous with royalty, class, and prosperity, sugaring has provided an effective cosmetic solution since the early ages.

Benefits of Sugaring

  • More gentle and less painful than other forms of hair removal

  • Fewer ingrown hairs as hair is removed in the natural direction of growth, resulting in less breakage and follicle distortion

  • Sugar paste is applied at body temperature to ensure no burns, bruises or blisters

  • 100% natural and with a high concentration of sugar, inhibiting bacteria from breeding

  • The sugar paste that is used adheres to the hair instead of the skin causing minimal discomfort

  • Safe for those suffering from eczema, spider veins, and psoriasis

  • Effective for all skin types including sensitive skin

For more information, please contact:

Nicole Potayre, Marketing Communication Executive

+63 916344 3178

Yasmin Gonzalo, Head of Operations

+65 9739 2085

Derrick Seeto, President of Pinklestar

+65 9687 0359

Jack Toh, Visionary Founder

+65 9800 3002

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